Nike Courage - I've Got Soul

Nike Taiwan Official Comment:

世界運動選手生涯中除了輝煌時刻以外，在過程中也會經歷許多挫折及自我疑惑的時刻

但是這些頂尖的運動員都靠勇氣戰勝自我，並達到今天的成就

本次的30秒廣告片頭以「只有你能戰勝你自己」作為開場

片中藉由許多的運動員的片段，展現他們突破自我及展現勇氣的那一刻

更以英國The Killers樂團的一首「All These Things That I’ve Done」作為配樂

不斷重複的一句「I've got soul, but I'm not a soldier」在2005時在美國造成轟動

許多的知名歌手及樂團，如 Robbie Williams、Coldplay、U2等都在個人演出時，將這句話即興加入他們的歌曲中

而這首歌詞搭配畫面所演繹出的運動者的魄力，為整部廣告作最好的總結

Nike's new Olympics TV commercial goes on air during the Olympic games which is right now. You are supposed to watch it uncountable times if you've watched some Olympic games. Nobody is perfect, even these world famous athletes. No doubt they suffered a lot of frustrations. But they worked on their goals real hard to achieve what they are today. So if your life is not going smooth as you expect. Just don't give up. Do what you can and one day you may taste the sweetest fruits in life. Remember it.

NIKE Official Website - NIKE COURAGE