Monday, February 9, 2009

[Music] Whole World Around(Ford New Mondeo 廣告)



你+包容-習慣 × 責任 ÷ 自由 =?

因為有了自己的家庭,所以必須懂得包容,在鞋櫃中只允許容納幾雙自己的鞋;必須改掉以前的習慣,熬夜時不再喝咖啡傷害身體;必須扛起責任,因為自己將是孩子成長時所依賴的肩膀;必須犧牲自由,將最喜愛的收藏品鎖在小房間以讓家人享用更多空間...

這是Ford New Mondeo 2008 『家庭篇』的廣告,我覺得很棒!之前在電視上廣告打得頗凶,相信不少人曾在電視上看過。這首歌的背景歌曲是Daniel Powter演唱的Whole World Around,收錄在2008年9月出的最新專輯Under the Radar

人,總是要在人生的某種時刻讓自己成長、成熟,也許是因為面對工作的現實環境,或是對家庭的責任與負擔(我們都希望那是一個甜蜜的負擔)。也許人要『成熟』不是一天兩天就可以達成的,但是每天的學習、經驗的體會,要相信這些事物一定能讓自己有所成長;也許自己一天一天的緩慢改變自己看不到,但是哪天回首一看,細細思考,一定能體會到自己已經跟以前那個『半熟』或『不成熟』的自己有所不同了...


下面這廣告是Ford New Mondeo 2008 『工作篇』,也不賴!當有了家庭時,必須轉換工作的態度,加上『壓力』減掉『身段』乘上『堅強』除以『任性』,才會是自己。不過我還是更喜歡『家庭篇』多一點...因為我認為一個人,不論是男是女,要能為所愛的家庭心甘情願的付出,才是真正的成熟...


Life’s been good, I can’t complain so far
Designer clothes, expensive caviar
And gated homes to keep the wolves at bay
Tinted glass to hide my guilt and shame

Neon signs and vagrants at the door
Broken values, needles, liquor stores
And won’t somebody help me to believe
Help me to deny the things I see

Now whatever comes your way
Sometimes you win, sometimes you lose
But when it all comes down you make it through

(Chorus)
You got the whole world around
You got the whole world around
Something tells me not to make a scene
Open up yor heart and let me in

I’ve traveled far enough to meet my own demise
Seems like every one I know still wears the same disguise
Take me, rape me, push me down
As long as I’m understood
Like the soldiers view from the bunkers to the towers on Park Avenue, yeah yeah yeah…

Something tells me not to make a scene
Open up yor heart and let me in

(Chorus)
You got the whole world around
You got the whole world around
Something tells me not to make a scene
Ah..open up yor heart and let me in

You got the whole world around
You got the whole world around

You got the whole world around
You got the whole world around

(You got the)got the whole world around
(You got the)You got the whole world around

(Yeah)You got the whole world around

Yeah, open up yor heart and let me in!
Don’t be…

2 comments:

Cynthia said...

很棒~~
剛看到家庭篇廣告時就很有感觸
這樣的廣告除了帶給我感動與省思外
也真的好想在平時處於壓力下
透過開車兜風讓自己紓壓
再看到下面的個人篇,真的心有戚戚焉
呵呵~~這廣告真的不錯
不只有內涵,相信也可以達到廣告的效果

H said...

To Cynthia,

呵呵,相信這兩個廣告,不論對有家庭的人,或是正在努力工作的人,都會有不少感想吧!生活中不斷的學習、加油,讓自己成長、甚至是想法上的大轉變,就是生命中的一個重要課題... :)